From napkin sketch to 200 signups in 60 days

Philly's

Bringing of a traditional lighting factory in Venice in 2024 with a complete rebranding.

Philly's

Bringing of a traditional lighting factory in Venice in 2024 with a complete rebranding.

Philly's

Bringing of a traditional lighting factory in Venice in 2024 with a complete rebranding.

Awesome Sweater

Bringing of a traditional lighting factory in Venice in 2024 with a complete rebranding.

gustaveflowbert.com

Awesome Sweater

Bringing of a traditional lighting factory in Venice in 2024 with a complete rebranding.

Awesome Sweater

Bringing of a traditional lighting factory in Venice in 2024 with a complete rebranding.

gustaveflowbert.com

Awesome Sweater

Bringing of a traditional lighting factory in Venice in 2024 with a complete rebranding.

gustaveflowbert.com

0

+

User signups

$520

+

Ad spend

30

+

Projected customers

$11,989

+

Projected revenue

Senseya

Bringing of a traditional lighting factory in Venice in 2024 with a complete rebranding.

gustaveflowbert.com

Senseya

Bringing of a traditional lighting factory in Venice in 2024 with a complete rebranding.

Senseya

Bringing of a traditional lighting factory in Venice in 2024 with a complete rebranding.

gustaveflowbert.com

Senseya

Bringing of a traditional lighting factory in Venice in 2024 with a complete rebranding.

gustaveflowbert.com

LeBlink Skincare

Bringing of a traditional lighting factory in Venice in 2024 with a complete rebranding.

gustaveflowbert.com

LeBlink Skincare

Bringing of a traditional lighting factory in Venice in 2024 with a complete rebranding.

gustaveflowbert.com

LeBlink Skincare

Bringing of a traditional lighting factory in Venice in 2024 with a complete rebranding.

gustaveflowbert.com

Finding a job in tech sucks.

Endless black hole applications.
Resume-farms.
Recruiters that ghost you.

It's a lot to keep track of. How do you know you're joining a good company? How do you know you'll be paid fairly?

Resume-farms.
Recruiters that ghost you.

It's a lot to keep track of. How do you know you're joining a good company? How do you know you'll be paid fairly?

Enter Grindstone. A bootstrapped startup.

Grindstone is our own bootstrapped project. This was a 0-1 build. Everything was built from scratch by us.

The first step in this process was validating the idea.
To do that we built a website based on concept and ran Facebook ads to drive traffic to the site.

Do people even want this?
Will they signup for the waitlist?
What was the result?

Industry

Professional networking

Services

Logo

Website

App mockups

Ad campaign

Ad creative
Waitlist integration

Enter Grindstone.
A bootstrapped startup.

Industry

Professional networking

Industry

Professional networking

Services

Logo

Website

App mockups

Ad campaign

Ad creative
Waitlist integration

Services

Logo

Website

App mockups

Ad campaign

Ad creative
Waitlist integration

Schlong

Bringing of a traditional lighting factory in Venice in 2024 with a complete rebranding.

Schlong

Bringing of a traditional lighting factory in Venice in 2024 with a complete rebranding.

Schlong

Bringing of a traditional lighting factory in Venice in 2024 with a complete rebranding.

Califfo Hotel

Bringing of a traditional lighting factory in Venice in 2024 with a complete rebranding.

gustaveflowbert.com

Califfo Hotel

Bringing of a traditional lighting factory in Venice in 2024 with a complete rebranding.

gustaveflowbert.com

Califfo Hotel

Bringing of a traditional lighting factory in Venice in 2024 with a complete rebranding.

gustaveflowbert.com

Results

We built everything. logo, site, and northstar vision for Grindstone.
And then ran ads for 60 days.

- The Facebook ads had a 2.86% click though rate (.90% is standard)

- Of those 882 who clicked, 23% signed up for the waitlist. (amazing)
- 203 users signed up total.
- Our total ad spend was $538.81

Which brings our cost for each waitlist signup to only $2.65

We built everything. logo, site, and northstar vision for Grindstone.
And then ran ads for 60 days.

- The Facebook ads had a 2.86% click though rate (.90% is standard)
- Of those 882 who clicked, 23% signed up for the waitlist. (amazing)
- 203 users signed up total.
- Our total ad spend was $538.81

Which brings our cost for each waitlist signup to only $2.65

The Future?

We're currently working to build our MVP. But, when we're ready to launch we can make a few assumptions on how that looks.

Let's say that they run no more ads at all, and get no more signups.
If we assume 10-20% of the current waitlist customers convert to paid (industry standard) then that's 20-40 customers.

Oh and let's be conservative and say each customer is only on the lowest tier of $27/month.

That comes out to a projected monthly gross revenue of $540-$1080.
And a yearly revenue of $6480 - $12,960!

Not bad for a few months of work.

Industry

Professional networking

Services

Logo

Website

App mockups

Ad campaign

Ad creative
Waitlist integration

The Future?

Let's chat

Let's chat

Let's chat

If you’re a recruiter, fellow designer, or just someone looking to connect I’d love to talk with you.

If you’re a recruiter, fellow designer, or just someone looking to connect I’d love to talk with you.

If you’re a recruiter, fellow designer, or just someone looking to connect I’d love to talk with you.

Luke@lukewenzel.com

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A fractional product design studio that helps startups build, thrive, and raise rounds with top tier design.

© 2023 DesignHut

Company Logo
Company Logo

A fractional product design studio that helps startups build, thrive, and raise rounds with top tier design.

© 2023 DesignHut

Company Logo

© Built with love